Mumbai-based content agency and video production house What Works, started by Imran Shamsi, manages campaigns for the likes of YRF, Fox Star Studios, Sony Pictures, Disney India, and Amazon Prime, among others.

The Man Company, has launched three new distinctive digital films with the core message revolving around ‘some things are best left to experts’. Conceptualised and executed by the brand’s digital partner What Works...

'Reach, engagement & retention, key metrics to measure the effectiveness of ad campaign' - Imran Shamsi, Founder & Director, What Works, said that the agency understands the struggles, limitations, and realities of having limitless aspirations.

What Works has been retained after their successful stint with KKR last year and is tasked with creating engagement and affinity for the very loved cricket team on the digital medium with content assets created for different platforms